In collaboration with 3Laser, a market leader mapping and projections company and with production by Otracabeza, we turned the launch of the new model of the Chevrolet Spark GT to an opportunity for people, not just to design their ideal car, but to bring it to life. The results: more than 1,200 participants in only 4 dates, plus an important expansion of the experience through Facebook, where all the designs were part of a contest; the most voted designs received awards from the brand.